Methodology v1.2 · Certificate of Local Standing
We read the public web for a named business in a named city. Customer feedback is the primary measure (40%) — ratings, volume, recency, themes. Directories, identity, website, and press still count. The award is a Gold, Silver, or Bronze medal: a Certificate of Local Standing. It is never “best business.”
Snapshot · $29 Weekly monitor from $299 Print a 10 cm door sticker
Live “Run audit” on the app is a search worker. It does not write Gold certificates. The full v1.2 Snapshot is delivered within 48 hours after payment until the scoring engine is wired to that worker.
Real examples — not composites
Wedding photographer · Austin
Gold 77 / 100
Customer feedback first. Couples book on The Knot and live WeddingWire; she is missing or listed as TLC. Zola is live (5.0 / 36). Maps was blocked, not treated as absent. Gold is not “best” and not “no work left.”
Certificate LC-US-TX-2026-739184 · valid through 18 Sep 2026 · Methodology v1.2
Family dentist · Austin
Gold 82 / 100
Customer feedback 90. Thick public review book on opened aggregators (Birdeye 4.9 / 1,339 Google-labeled; counts disagree). Maps blocked, not absent. One clear NAP hole: Birdeye still shows 13917 while the site is 15955 Hwy 71.
Certificate LC-US-TX-2026-881903 · valid through 19 Sep 2026 · Methodology v1.2
How it works
Pay $29 for a one-time Snapshot, or a 3 / 6 / 12 month monitor. Three fields: name, city, profession. Optional website and an upload of reviews, ads, bookings, or notes.
Directories, the official site, review hosts, editorial pages. If we did not open it, it stays unknown. Blocked is not absent. Stale is not present. We never invent reviews or dollar prices.
The Snapshot is the 30-day reading plus a Certificate of Local Standing. The weekly is not a reprint: what changed, THE ONE THING this week, and one idea that only fits this business.
What we score
The primary measure. Rating, volume, recency, sentiment, repeated themes from pages we opened. Aggregators that disagree stay visible. A homepage “50 Google reviews” line is not a Maps count.
Can a stranger find the current brand on the hosts this city actually uses? Stale ghost names and blocked Maps do not count as yes — and blocked does not count as missing.
One name, one NAP-like cluster. A leftover address on Birdeye while the site moved is a hole, not an identity collapse.
Live site, city and profession in the title, proof, a way to act. We will say they publish start-at language. We will not print a dollar rate.
Named on a city listicle or press piece we opened. A thin vendor profile is not “they made the Top 10.”
Bronze 0–54 · Silver 55–69 · Gold 70–89 · Platinum 90–100. Gold is the expected band for an operating business with public proof. It is not “best,” “#1,” or “no work left.”
Why subscribe
Monitoring is not a reprint of the Snapshot. Each week the owner gets a two-minute note: what changed, THE ONE THING this week, one or two secondaries, and one improvement idea that cannot be copied onto a thousand unrelated shops. Once a month, a 30-day “gains & ideas” memo: what we tried, what moved, next bet. Upload a CSV, XLSX, or PDF of reviews, ads, bookings, or internal notes — we fold that into the next weekly. An empty file is ignored; we never invent from it.
Worked example (labeled sample, Tomasik Family Dental): this week: kill 13917 on Birdeye — the opened Birdeye page still lists 13917 Hwy 71 Ste B while tomasikdental.com JSON-LD is 15955 State Hwy 71.
Read the sample weekly 3 months $299 · 6 months $499 · 12 months $1000
Honest v1.2
Price
Stripe links are activating. Checkout falls back to WhatsApp with the plan name until the pay buttons go live. We do not run display ads against your score.
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